Have you wondered why and how could some ads claim they could get you in the top 10 Google results? That’s because they are using Black hat methods. A Black hat is cheating Google to get fast but unstable results. For example, they would use link farms to back link to your site so your site would temporarily get a boost in ranking. If Google finds out, your site will be blacklisted. A White hat is playing by the rules to achieve long lasting results. It takes time, but they are not cheating.
To build your digital presence, it is important to understand digitalisation as a whole. Many of the companies we work with know that they need to digitize. But not many knew what it meant and what measures would be taken. They have been in digital “courses” and received suggestions, but never knew what the next step was.
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