With more people using smaller screens, like their phone, to browse websites, it makes sense to write shorter texts. And since people’s attention span is shorter as well, texts should be shorter. However, in reality people share more (Average 8000+ shares) when the text is more than 3,000 words. One of the reasons is that your text would contain all the information about the topic. So people would come to your text to learn everything about the topic.
To build your digital presence, it is important to understand digitalisation as a whole. Many of the companies we work with know that they need to digitize. But not many knew what it meant and what measures would be taken. They have been in digital “courses” and received suggestions, but never knew what the next step was.
Copyright © 2020