You might have seen “/” or “/fbid=?” in your Google Analytics. “/” just means your front page. “/fbid=?” means the visitor comes from Facebook. “Fbid” is Facebook’s tracking URL. In fact, any URL with “id” in it most likely means the visitor is from social media.
To build your digital presence, it is important to understand digitalisation as a whole. Many of the companies we work with know that they need to digitize. But not many knew what it meant and what measures would be taken. They have been in digital “courses” and received suggestions, but never knew what the next step was.
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